Marketing Specialist

Archetype Consulting | Boston, MA, United States

Posted Date 5/01/2022
Description

Job Title: Marketing Specialist

Location: Remote

Archetype is a consulting firm that focuses on solving business problems with data and innovative technology solutions. Archetype sees the value in data science and self-service analytics, providing these capabilities to our customers.  At Archetype, you will get to work with the best of breed products/partners that include Snowflake, AWS, Azure, GCP Fivetran, dbt, Tableau, ThoughtSpot, Dataiku, DataRobot and partner with our strong growing consulting team.  

Job Description

We are seeking a Marketing Specialist to work with our internal Business Development team. This role’s responsibilities include:

  • Interact with targeted virtual communities and network users to promote our services and provide customer care services to new audiences
  • Create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.
  • Assess and recommend how to evolve our brand and ability to access additional opportunities
  • Support planning and scheduling of corporate events including: conferences, dinners, meet-ups, etc.
  • Engage with partner channels in marketing campaigns and efforts
  • Create consistent brand content including: Case Studies, Blog Posts, White Papers, Presentations, etc.

Required Qualifications: (Must Have)

  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Can thrive in a challenging, fast-paced, and deadline-driven environment where accountability is highly valued

Preferred Qualifications: (Nice-To-Have) 

  • BS in Communications, Marketing, Business, New Media or Public Relations
  • Experience with different design tools: Canva, Adobe Photoshop, Adobe Illustrator, etc.
  • Experience with Salesforce CRM and Pardot for Marketing Automation

 

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