Head of Marketing

TruPlay Games | Austin, TX, United States

Posted Date 10/11/2021
Description

We believe that what people play matters. TruPlay produces mobile games that resonate with our 4 Foundations of Fun, Beauty, Excellence, and God’s Truth. With God’s Blessing, we will continue to reach Millions around the world and produce a tremendous amount of economic value for everyone involved.

We’re building an interactive Content Platform for children.

Our Head of Marketing is an Executive Role, reporting to the CEO. You will develop, execute and own the entire marketing strategy for the launch and growth of the TruPlay platform. You will lead the Marketing team to build awareness of TruPlay's brand, engage consumers, and drive conversions through brand building, advertising, business development, creative innovation, product features, and data-driven insights.

Requirements

Must have:

  • Demonstrated success in leading marketing for a consumer tech product
  • Demonstrated success in marketing products to families and/or children
  • Experience in building a new or challenger brand to success
  • Marketing team leadership experience
  • Experience buying digital advertising
  • Comfortable operating in a rapidly changing environment
  • High commitment to our Mission

Responsibilities

Initially, the critical responsibilities will be:

  • Prepare and execute launch plan for Q3 2022.
  • Determine right channels to utilize to grow quickly but cost-effectively using financial analysis including but not limited to:
  • Branding
  • Social media/Media/PR including pre-marketing
  • Ad Buying
  • Features for growth/sharing
  • Build network of key influencers
  • Consumer insight Research to build expertise in audience need, segmentation, positioning, key features, and content
  • Research and own pricing and trial strategy (month free, some content for free, etc)
  • Grow the TruPlay marketing team with a combination of employees and vendors

Character

For our Culture

  • High Commitment to TruPlay’s Purpose
  • Lives a life of integrity
  • Treats others as they would want to be treated
  • Coachable

For This Role

  • High Desire to Drive Organization to Deliver to Goal Commitments
  • Ability to articulate marketing vision to all levels
  • Resourceful problem-solver who can adapt and pivot; works well under pressure
  • Strong Inspirational Leadership and Vision
  • Strong Detail orientation
  • Cross-functional Collaborative Attitude

Expected Results

  • Research to thoroughly understand above
  • Thorough Marketing Plan completed and implemented
  • Successfully Launch TruPlay to 1M subscribers and beyond

 About Us

Our Core team and content have been used by God to:

  • Reach Millions of people with our games across the world
  • See over 25,000 people coming to Christ with His Hand
  • Create new TruPlay game designs that have tested incredibly well
  • Move to our team from XBox, Nintendo, PlayStation, Sony, Disney, Apple, Fortnite, Skylander, Lightside

Our products stand on 4 Foundations:

  • Truth – Our games are woven with God’s Story
  • Fun – Our players should be delighted and excited
  • Excellence – Our games resonate with high-quality features, tech, and storytelling
  • Beauty – Our artwork and audio are spectacular

Location: Our office is headquartered in Austin, Texas

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