Senior Social Media ManagerTorchLight Hire

Seeking Senior Social Media Manager for a Leading Opinion Journalism Organization TorchLight Hire is seeking a Senior Social Media Manager to join the marketing team of our DC-based client—a prominent, longstanding opinion journalism and commentary organization. This is a strategic, hands-on opportunity to lead social strategy and performance across the organization’s channels, working alongside an established Social Media Editor and reporting directly into senior marketing leadership. This is a highly visible, public-facing brand role. The ideal candidate has demonstrably grown a social presence through smart, data-informed strategy—not just content posting—and is comfortable operating within a right-of-center editorial environment. Strong interest in candidates coming from media organizations. Location Arlington, VA — in-office 4 days/week; flexible hours as needed EmploymentDirect hire, full-time, permanent opportunityIn-office 4 days/week; flexible hoursOccasional evening/weekend availability expected around major news and political moments (e.g., election night), with coverage shared across the social teamRole ResponsibilitiesOwn social media strategy, analytics, and reporting across Facebook, Instagram, X, YouTube, TikTok, LinkedIn, and emerging platformsBuild out the organic and paid social funnel—from audience growth through to site traffic and subscriptions—including paid social and sequential ad campaignsDirectly own and manage a subset of priority social channels while providing strategic direction to the organization’s Social Media Editor on day-to-day content executionBenchmark and track content performance, audience growth, and platform trends, and turn insights into actionable recommendationsManage boosted and paid social budgets and evaluate performance against campaign objectivesCollaborate with Editorial, Video, and Marketing teams to prioritize stories and content for social distributionContribute hands-on writing and editing, including occasional live coverage of major news and political momentsSkills and Experience5+ years of experience in social media, digital media, audience development, or digital marketingStrong analytics and reporting skills (e.g., Meta Business Suite, X/Twitter ads, conversion tracking)Paid social experience and a solid understanding of the full social-to-conversion funnelStrong content and editorial judgment, with excellent writing, editing, and headline skillsStrong understanding of news, politics, commentary, and current events; comfortable working within a right-of-center editorial environmentComfortable using AI-assisted tools for content, analytics, and reportingCompensation amp; BenefitsSalary range: $100,000–$125,000, depending on experienceFull benefitsOutcomes-focused, flexible culture