General Manager - RideNow Dallas/Fort WorthRideNow Group (RideNow Powersports, formerly RumbleOn)

ABOUT RIDENOW GROUP

Founded in 1983, RideNow Powersports has grown into the nation’s premier destination for powersports enthusiasts. Representing iconic brands like Honda, Yamaha, Polaris, and Can-Am across dozens of nationwide dealerships, we live and breathe high-energy adrenaline. From motorcycles, ATVs, and side-by-sides to personal watercraft, premium gear, and top-tier service, we deliver the ultimate freedom on wheels and water.

POSITION OVERVIEW

The General Manager is responsible for driving total operational, financial, and cultural performance across all dealership departments (Sales, F&I, Parts & Accessories, and Service) within our Texas locations. As the executive leader at the dealership level, the General Manager holds total P&L accountability, drives sustainable revenue growth, and elevates customer lifetime value while prioritizing employee health, retention, and operational excellence. This role exists to foster a high-performance, safety-first workplace, optimize store profitability, and deliver an exceptional, high-octane retail experience across a fast-paced powersports dealership.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES

Executive Leadership & Store Operations

• Drives multi-department sales performance across all store revenue streams—Sales, F&I, Parts & Accessories, and Service—ensuring aligned targets and seamless synergy between departments.
• Maintains total P&L and financial accountability; analyzes key performance indicators (KPIs), operational metrics, and local market conditions to adapt strategy, maximize net store profitability, and exceed revenue targets.
• Partners directly with Regional Operations leadership to align store performance plans and daily operations with broader corporate objectives.
• Oversees day-to-day facility management, physical asset security, showroom presentation, and operational compliance.

People, Culture & Employee Health

• Cultivates a high-performing, inclusive, and accountability-driven workplace culture through continuous coaching, structured mentorship, and regular performance evaluations.
• Prioritizes employee health, workplace safety, and team engagement to build a healthy, sustainable workforce with low turnover.
• Leads talent acquisition, onboarding, and succession planning to recruit top-tier talent and establish a strong internal pipeline for future dealership leadership roles.
• Enforces company SOPs, safety standards, and operational guidelines across all dealership staff.

Sales Execution & Customer Experience

• Manages retail sales processes, including deal structuring, closing, desking, trade-in valuations, and inventory flow optimization to drive throughput and margin retention.
• Serves as the ultimate champion of customer satisfaction; resolves escalated issues swiftly and cultivates long-term customer loyalty and retention.
• Acts as the brand advocate in the local community, engaging enthusiast groups, promotional events, and local marketing initiatives to increase foot traffic.
• Ensures consistent lead follow-up and pipeline management through the effective utilization of CRM systems.
• Collaborates with F&I managers to optimize menu presentation, product penetration rates, lender relationships, and consumer finance compliance.
• Oversees major unit ordering from manufacturers, analyzing seasonal demand and market trends to ensure optimal inventory velocity, stock levels, and cash flow efficiency. 
• Oversees the Internet Sales Department, driving digital lead engagement strategies, monitoring CRM follow-up protocols, and maximizing online sales conversion and customer acquisition. 

Fixed Operations Integration & Performance

• Audits Service and Parts department efficiency, technician productivity, labor absorption rates, repair order turnaround, and inventory turn metrics.
• Establishes clear departmental KPIs and conducts regular department head alignment meetings to eliminate operational bottlenecks.

QUALIFICATIONS & SKILLS

• Years of Experience: 2+ years of proven leadership experience as a General Manager, General Sales Manager, or senior leadership role within high-volume powersports, automotive, RV, or marine dealerships.
• Sales Track Record: Demonstrated history of exceeding revenue target goals, scaling store P&L profitability, and building high-volume, customer-focused sales teams.
• Technical & Systems Mastery: Deep operational proficiency with Dealership Management Systems (DMS), CRM platforms, F&I management tools, and inventory desking software.
• Financial Acumen: Advanced mastery of P&L statements, departmental budgeting, inventory turn metrics, labor absorption rates, and strategic planning.
• Work Authorization: Must be authorized to work in the United States without current or future visa sponsorship.
• Driver's License Notice: Valid Driver’s License required (with an acceptable motor vehicle record) to operate company and customer powersports equipment.

PHYSICAL & ENVIRONMENTAL DEMANDS (ADA & Safety Compliance)

• Active Physical Engagement: Ability to regularly stand, walk, sit, bend, stoop, kneel, reach, and maneuver throughout active dealership premises, vehicle lots, service bays, and showrooms.
• Heavy Unit & Equipment Handling: Capacity to frequently lift and/or move objects up to 50 lbs, and maneuver, push, or pull heavy units (including motorcycles, ATVs, UTVs, and personal watercraft) weighing up to 850+ lbs using proper technique and standard shop equipment.
• Safety & Situational Awareness: Unwavering safety-first mindset with continuous situational awareness ("head on a swivel") around active showroom, lot, and warehouse traffic, moving vehicles, and shop equipment.
• Loud & Dynamic Environment: Comfort working in a high-energy, fast-paced retail environment with continuous noise from running engines, power tools, and customer traffic.
• Reasonable Accommodations: Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.

EQUAL EMPLOYMENT OPPORTUNITY (EEO) STATEMENT

RideNow Group / RideNow Powersports provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION & BENEFITS DISCLOSURE

• Base Pay Scale / Salary Range: $120,000.00 - $180,000.00 per year. (Actual compensation offered within this range is determined based on role-related knowledge, experience, skills, geographical location, and internal equity.)
• Incentive Pay: Eligible for monthly and annual performance-based commission and override bonuses based on store P&L profitability, departmental volume targets, and key metric achievements.
• Health & Wellness Benefits: Comprehensive Medical, Dental, Vision, Pharmacy, and Telemedicine options (effective 1st of the month after 30 days), plus Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Financial Security: 401(k) retirement savings plan, employer-paid Life & AD&D Insurance, Short-Term & Long-Term Disability options, and supplemental insurance offerings.
• Work-Life Balance & Employee Discounts: Competitive paid time off (PTO) accrual (~10 days annually for full-time team members), paid store holidays, generous employee discounts on vehicles, gear, parts, and accessories, plus Employee Assistance Program (EAP) and Pet Discount Plan.

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