Director of Marketing and EnrollmentDiocese of Dallas

General Summary of the Position
Reporting to the Superintendent, the Director of Marketing and Enrollment provides strategic leadership for the promotion of Catholic education throughout the Diocese of Dallas. The Director develops and executes comprehensive marketing, enrollment, and engagement strategies designed to increase awareness of Catholic schools, attract and retain families, and communicate the distinctive value of a Catholic education.

A particular priority of this position is helping families understand and access emerging opportunities that can make Catholic education more affordable, including the Texas Education Freedom Accounts (TEFA) program and other scholarship and tuition-assistance opportunities. The Director also collaborates with diocesan leadership, Development, Communications, and other appropriate offices in promoting scholarship initiatives associated with the Federal Scholarship Tax Credit beginning in 2027.

The Director works closely with the Superintendent, Catholic Schools Office, pastors, principals, school advancement and enrollment personnel, and diocesan offices to communicate a compelling and consistent message: Catholic schools form students academically, spiritually, and personally as disciples of Jesus Christ prepared to serve the Church and the world.

 
Responsibilities
Essential Duties and Responsibilities of the Position
– Execute all digital marketing strategies under the guidance of the
– Collaborate on the development of multi-part, digital marketing campaigns, including email drip
– Manage and optimize email marketing campaigns, focusing on automation, reporting, and content improvement.
– Engage with the community through digital communication channels, including social
– Author compelling articles, emails, advertisements, and social media posts.
– Monitor, analyze, and report on key performance indicators (KPIs) to refine and improve campaign effectiveness.
– Maintain an active social media presence (Instagram, Facebook) to increase engagement and brand awareness, while proposing new and innovative content ideas.
– Create dynamic written, graphic, and video content that promotes audience interaction and participation, driving traffic to the CSO website.
– Organize and format weekly CSO newsletter.
– Coordinate CSO events and photo shoots/film crews.
– Assist with document formatting, branding, and other miscellaneous marketing
– Other duties as assigned
 

Ministerial Responsibilities
– Develop campaigns and disseminate marketing materials that serve as tools for evangelization and promote Catholic teachings, values, and mission.
– Engage Catholic audiences in a manner that fosters spiritual growth, community, and promote the message of the Church.
– Ensure all public-facing content aligns with Church doctrine and moral principles.
– Create, edit, and publish marketing content that reflects the theological and pastoral priorities of the Catholic Church.

Position Requirements
 Knowledge, Skills and Abilities:
– Proficient in Microsoft Office Suite, Adobe Creative Cloud, and social media platforms (Instagram, Facebook, and others). Experience with website content management and design.
– Strong analytical skills, organization, creativity, and exceptional attention to detail.
– Excellent written and verbal communication
– Creative thinker with an intuitive approach to problem-solving and content creation.
– Customer service-oriented team player with a collaborative mindset.
 

Education and Experience:
– BA/BS in Marketing, Communication, or a related field
– Minimum 2+ years of experience in digital marketing.
– Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, and/or email marketing platforms
 

Special Requirements:
– Some events may require attendance during evenings and occasionally
– Preference for a practicing Catholic with thorough knowledge and understanding of Catholic teachings.
 

Physical Requirements Specific to the Job:
– The role may require extended periods of standing, kneeling, or bending.
 

DO NOT REMOVE
This Position Description is not intended to represent an exhaustive list of duties and responsibilities of the position. The duties and responsibilities of the position may be changed at the sole discretion of the Diocese of Dallas Pastoral Center, which reserves the right to modify this Position Description without notice to the employee. This Position Description is not a contract and does not alter the employee’s at-will employment status.