Digital Marketing Specialist - Warehousing ProWork Heartily, LLC
About the Role
This role is focused on one main outcome: helping the company generate more qualified quote requests, phone calls, form submissions, and sales conversations.
The right person will be comfortable working across SEO, Google Ads, website content, landing pages, Google Business Profile, and basic reporting. This is not a purely creative role or a social media-only role. It is a results-focused digital marketing role tied directly to lead generation.
Preferred Experience
Experience marketing B2B services, logistics, fulfillment, warehousing, transportation, manufacturing, or similar service-based businesses.
Experience with tools such as Semrush, Ahrefs, Canva, WordPress, or similar platforms.
Experience managing Google Business Profile and local SEO.
Familiarity with basic email marketing and lead nurturing.
Awareness of how AI-powered search is changing SEO and content strategy.
Manage SEO for Warehousing Pro and Warehousing Co, including organic Google search traffic, service pages, local SEO, keyword rankings, and high-intent search terms.
Manage Google Ads, including keyword strategy, negative keywords, budget oversight, landing page alignment, and conversion tracking.
Improve and maintain important website pages, especially landing pages for fulfillment, storage, cross-docking, and related warehouse services.
Write practical content for website pages, blog posts, Google Business Profile, LinkedIn, Instagram, Facebook, TikTok, and other basic marketing needs.
Manage Google Business Profile updates and help improve local search visibility.
Track and report on marketing performance, including website traffic, keyword rankings, calls, form fills, quote requests, qualified leads, and cost per lead.
Coordinate with outside vendors or freelancers when technical website work, advanced design, photography, or development support is needed.
Create light Canva graphics for web, ads, and social media.
Support basic email marketing for lead follow-up and nurturing.
Support GEO/AI search visibility as part of the broader SEO and content strategy.
First 90 Days
In the first 90 days, success will mean:
Making sure website, ad, call, and form tracking are working properly.
Reviewing and improving Google Ads to reduce wasted spending.
Improving the most important service landing pages.
Strengthening SEO around high-intent warehouse service keywords.
Keeping Google Business Profile active, accurate, and current.
Providing a simple weekly report on qualified leads, calls, form fills, quote requests, and ad performance.
What This Role Is Not
This role does not currently include:
Building Shopify stores for clients.
Managing live chat or SMS as a sales function.
Heavy website development.
Daily social media management.
Advanced graphic design or video production.
Making Reddit, forums, or online communities a primary marketing channel.
Experience with SEO and Google Ads.
Experience improving website pages or landing pages for lead generation.
Working knowledge of Google Analytics, Google Search Console, Google Ads, and conversion tracking.
Strong writing and editing skills.
Ability to understand marketing data and explain what is working, what is not working, and what should change.
Comfortable managing multiple priorities and working independently.
Strong communication skills and a practical, get-it-done mindset.
This is for Work Heartily's client, Warehousing Pro
Warehousing Pro and Warehousing Co help businesses with fulfillment, storage, cross-docking, and related warehouse services. They are growing and looking to bring more of our marketing work in-house so we can better manage our lead generation, online visibility, and sales opportunities.
