Vice President, Americas Professional MarketingAlign Technology

Role expectations

• Define and execute the Americas professional marketing strategy in alignment with regional business priorities and global marketing direction.
• Develop differentiated strategies for orthodontic, general dentistry, and dental service organization (DSO) customers based on market needs and growth opportunities.
• Translate customer, market, and competitive insights into opportunities to drive customer acquisition, utilization, and portfolio growth.
• Lead annual marketing planning and investment prioritization across channels and countries.

• Define regional product positioning, customer value propositions, and messaging in alignment with global brand and product strategy.
• Translate regional customer needs into portfolio recommendations, partnering with Global Portfolio teams on short- and long-term product and service priorities.
• Lead regional product lifecycle marketing, including adoption, portfolio mix, upgrades, and expansion opportunities.
• Develop recommendations related to product offerings, packaging, and pricing in partnership with business leadership, Finance, and Commercial Operations.

• Lead integrated professional campaigns, communications, and engagement programs that strengthen customer relationships and increase adoption.
• Develop targeted engagement strategies across the professional customer journey using digital channels, customer relationship management (CRM) platforms, and customer insights.
• Build relationships with key customers, professional associations, and key opinion leaders, partnering with Clinical teams on clinically grounded content and education.
• Coordinate with Consumer Marketing to connect consumer demand with professional engagement while maintaining clear ownership of each audience.

• Align country marketing plans around shared priorities while adapting execution to local customer and market needs.
• Lead professional marketing strategy and readiness for product and service launches, including positioning, messaging, campaigns, and customer-facing materials.
• Partner with Sales and country leadership to translate marketing strategy into coordinated launches and commercial activation.
• Partner with iTero Marketing to connect professional value propositions and customer engagement across the Align digital ecosystem while maintaining clear accountability for iTero business ownership.

• Own the professional marketing budget, resource allocation, and return on marketing investment.
• Establish performance measures for customer engagement, acquisition, utilization, and campaign effectiveness in partnership with Finance and Commercial Operations.
• Review performance against plans and adjust investment and execution to improve business outcomes.
• Ensure marketing systems, processes, agencies, and vendors support effective and compliant execution.
• Build organizational capability and lead across functions
• Build professional, product, and portfolio marketing capabilities across regional and country teams.
• Foster collaboration across Sales, Consumer Marketing, Clinical, iTero, Global Marketing, and Global Product teams.
• Develop a strong leadership and specialist talent pipeline supported by clear development and succession plans.
• Uphold Align’s values and standards for brand, quality, ethics, and compliance.

What we're looking for

• Education: Bachelor’s degree required; MBA or other relevant advanced degree preferred.
• Experience: 15+ years of progressive marketing leadership experience, including responsibility for a sizable business-to-business (B2B) marketing organization.
• Industry knowledge: Experience in medical devices, dental, healthcare technology, or a related technology-enabled business.
• Marketing expertise: Demonstrated experience in professional marketing, product positioning, portfolio marketing, customer engagement, and product launches.
• Digital and analytical capability: Strong understanding of digital marketing, CRM, customer segmentation, and marketing analytics.
• Global and matrix leadership: Experience leading across countries, cultures, and complex matrixed organizations.
• Leadership and communication: Strong strategic, commercial, analytical, and communication skills, with the ability to translate insights into practical plans and measurable results.
• People leadership: Demonstrated ability to build high-performing teams, develop leadership talent, and lead through influence across functions and geographies.
• Collaborative leadership: Proven ability to build strong partnerships and drive collaboration across functions, business units, and country teams.
• Cross-geography experience: Demonstrated success leading across multiple geographies, while balancing regional consistency with local market needs.
• Consumer marketing understanding: Working knowledge of consumer marketing principles and the ability to connect consumer demand generation with professional customer engagement strategies.
• Leadership of leaders: Experience leading and developing senior leaders and people managers, with accountability for organizational capability, succession, and performance.
• Influence without authority: Demonstrated ability to align stakeholders, shape decisions, and deliver outcomes through influence in a complex global matrix without relying on direct reporting authority.
• Financial and performance marketing acumen: Strong understanding of P&L drivers, budget and investment trade-offs, return on marketing investment, and performance marketing measurement and optimization.

• Executive presence and the ability to influence senior leaders and cross-functional partners.
• Ability to balance enterprise consistency with local market needs across the Americas.
• Experience managing significant budgets, external agencies, and strategic vendor relationships.
• Comfort operating in a fast-paced, highly regulated, and evolving commercial environment.