Wholesale Representative in Los Angeles!Cartel Roasting Co. (formerly Cartel Coffee Lab)

We’re looking for a driven, relationship-focused sales professional to help grow our wholesale business throughout Los Angeles. This is an opportunity to represent an established specialty coffee roaster, build lasting partnerships, and play a key role in expanding the Cartel brand.

The ideal candidate enjoys building relationships, thrives in a field-based sales environment, and is passionate about specialty coffee and hospitality. Experience in outside sales is required, and experience within the specialty coffee, beverage, foodservice, or hospitality industries is strongly preferred.

Apply directly or send your resume and a little bit about yourself to jobs@cartelroasting.co.

About the Role

As our Los Angeles Wholesale Sales Representative, you’ll be responsible for growing Cartel’s wholesale presence by developing new business opportunities and building strong, lasting relationships with our partners throughout the state.

This is a hands-on, field-based role that combines new business development with relationship management. You’ll spend your time connecting with prospective customers, visiting existing partners, introducing businesses to our coffee, and identifying opportunities to expand our reach.

You’ll have the independence to manage your territory, develop your sales pipeline, and take ownership of your results while working closely with our roasting, operations, and leadership teams to deliver a great experience for our wholesale partners.

We’re looking for someone who understands that successful wholesale relationships go beyond making a sale. It’s about understanding each customer’s business, providing thoughtful solutions, and becoming a trusted partner in their long-term success.

What You’ll Do

• Prospect and develop new wholesale business throughout California.
• Build and maintain relationships with cafés, restaurants, hotels, offices, grocery retailers, and other hospitality partners.
• Conduct customer visits, coffee tastings, product demonstrations, trainings, and business meetings.
• Develop and manage an active sales pipeline while achieving territory growth goals.
• Prepare proposals, pricing, and onboarding documentation for new wholesale partners.
• Collaborate with internal teams to ensure successful account launches and long-term customer success.
• Represent Cartel Roasting Co. at industry events, trade shows, community activations, and networking opportunities.
• Travel regularly throughout the assigned territory.

What We’re Looking For

We know strong candidates don’t always check every box. If this role interests you and your experience aligns with much of what we’re looking for, we encourage you to apply. We value skills built through different industries, career paths, and combinations of education and hands-on experience.

• Outside sales, business development, or account management experience required.
• Specialty coffee, foodservice, beverage, or hospitality industry experience strongly preferred.
• Passion for specialty coffee and relationship-based sales.
• Excellent communication, presentation, and customer service skills.
• Strong organizational and time management skills with the ability to work independently.
• Self-motivated with a proven ability to develop new business and maintain long-term customer relationships.
• Valid driver’s license, reliable transportation, and an acceptable driving record.

Compensation & Benefits

• $60,000 annual base salary.
• Uncapped commission pursuant to the Company’s written commission plan.
• Health, dental, and vision insurance.
• 401(k).
• Paid Time Off
• Mileage and business expense reimbursement.
• Company-provided technology.
• Employee coffee and merchandise discounts.
• Ongoing coffee education, training, and professional development.

If you can see yourself succeeding in this role but your background doesn’t perfectly match everything above, please apply anyway. We’d rather learn about what you bring to the table than have a great candidate count themselves out.

About Cartel

Cartel Roasting Co. is an Equal Opportunity Employer and a drug-free workplace. We are committed to creating an inclusive workplace where employees are treated with respect, supported in their growth, and empowered to build meaningful careers.

If you’re excited to represent a respected specialty coffee roaster, build lasting partnerships, and help grow our wholesale business throughout California, we’d love to hear from you.

Interested? Apply directly or send your resume and a little bit about yourself to jobs@cartelroasting.co.

Due to the high volume of applicants, you may only be contacted if selected for an interview.