Sales Engineer, Automotive Replacement (Kuala Lumpur, Federal Territory of Kuala Lumpur, MY, 47500)Gates Industrial

Essential Duties and Responsibilities

OVERVIEW:

If you're aiming to elevate your career and be part of a larger vision, Gates is the place for you. At Gates, we welcome challenges, celebrate hard work, and continually seek new talent to join our global company. We are growing our business in Malaysia & Singapore and need a growth-minded Sales Engineer, Automotive Replacement to lead the change based in Malaysia.

THE ROLE:

We are seeking an experienced and driven Senior Sales Engineer to lead the Automotive Power Transmission (PT) Replacement business in Malaysia & Singapore covering Replacement (Aftermarket) markets. This role will be responsible for growing sales, strengthening distribution networks, and ensuring Gates remains the preferred partner for high-performance automotive belt solutions. The ideal candidate combines strong commercial acumen, deep application know‑how, and the credibility to influence stakeholders with a winning attitude.

RESPONSIBILITIES：

• Aftermarket (Replacement) Growth

  • Lead sales through distributors, wholesalers, and workshops to maximize coverage across Malaysia & Singapore.

  • Execute channel programs, sell-in/sell-out campaigns, and promotional activities to drive demand.

  • Monitor and support distributor performance through joint business plans, training, and marketing initiatives.

  • Develop retail activation programs targeting workshops and end-users.

• Market Intelligence & Strategy

  • Track competitor pricing, coverage, and product positioning in aftermarket.

  • Identify new opportunities in emerging segments (e.g., EV/Hybrid platforms, premium aftermarket).

  • Provide structured feedback to regional/global teams for product localization and market-fit solutions.

• Customer & Partner Engagement

  • Build trusted, long-term partnerships with distributors, and key workshops.

  • Collaborate with Application Engineers in technical discussions and distributor training.

  • Represent Gates at industry events and exhibitions to strengthen brand visibility.

• Performance Management

  • Deliver annual sales targets (revenue, volume, margin) across aftermarket.

  • Ensure growth in Replacement channels.

  • Provide accurate sales forecasts and monthly business performance reviews.

Keys to Success

• Immediate Commercial Impact

  • Fast, profitable growth, backed by sharp commercial instincts, entrepreneurial drive, and strong prospecting / closing skills.

• Technical & Application Mastery

  • Deep product and application know-how—matching automotive belt solutions to customer duty cycles, environments, and pain points to deliver value-based answers.

• Strategic, Customer-Centric Acumen

  • Combines market insight, distribution-model fluency (stock turns, margins, rebates, T&Cs), and skilled negotiation to prioritize and win high-value accounts.

• Relationship & Channel Leadership

  • Builds trust quickly across all levels, act as a bridge between distributors and internal teams, and drives disciplined account management with structured growth plans.

• • Data-Driven Execution Discipline

    • Maintains rigorous CRM hygiene—clean data, robust pipelines, and accurate forecasts—ensuring predictable performance and continuous improvement.

Supervisory Responsibilities

Qualifications

• Education – Bachelor’s or Diploma in Mechanical or Industrial Engineering; or equivalent engineering background.

• Proven Sales Record – Track record of independently driving sales growth.

• Industry Tenure – Minimum 5 years in automotive aftermarket sales within the countries assigned.

• Network – Established relationships with distributors, and key aftermarket players.

• Sector Exposure – Hands-on experience in automotive (4 wheelers and 2 wheelers) replacement market.

TRAVEL: National Travel within the assigned country

WORK ENVIRONMENT: Home Office / Hybrid