Senior Product Marketing ManagerImagine Learning

Great Purpose. Great People. Great Opportunities.

At Imagine Learning, we Empower Potential - in students, educators, and each other. As the leading provider of digital-first K–12 curriculum solutions, we’re committed to igniting learning breakthroughs that spark curiosity, creativity, and confidence. Every day, our team designs innovative tools that help educators personalize instruction and engage students in meaningful ways. We’re shaping the future of learning through our Curriculum-Informed AI™ approach - technology that understands instructional context, respects educator judgment, and transforms how teachers personalize learning at scale to unlock each student’s potential. Together, we’re reimagining what’s possible and transforming education.

That same spirit of innovation and purpose drives our team culture. At Imagine Learning, you’ll find opportunities for meaningful work, continuous growth, and connection with passionate colleagues who care deeply about making a difference. We celebrate collaboration, embrace change, and believe in lifelong learning - for our students and ourselves.

Imagine Learning offers flexible work arrangements across the U.S. and internationally. U.S.-based employees located in or around Tempe, AZ (HQ), Austin, TX, Petaluma, CA, Rock Rapids, IA, or Bloomington, MN, typically work on a hybrid schedule at one of our office locations.

Imagine Your Impact.

The Senior Product Marketing Manager is responsible for the launch and growth of Imagine Learning’s Core Science Portfolio.   This position requires a deep understanding of the customer and the market.  Collaborates with the Product Management and Development team to help inform the ongoing development of existing programs and plan for the development of new product offerings.  The Senior Product Marketing Manager designs and executes the Marketing Launch Plan for each product in the Science portfolio, effectively positioning the product in the market, creating awareness and generating leads, and enabling the sales team.

For more information on what it’s like to work at Imagine Learning, including our culture, benefits, and products, visit us HERE.

To learn more about a typical applicant journey at Imagine Learning, click HERE.

Position Information: This is a regular, full-time position, reporting to the Senior Director of Product Marketing.

Compensation: Base pay is anticipated to be between $110,862 and $140,000 per year. Eligible employees may also receive incentive/commission/annual bonus pay based on individual and/or company performance. Compensation may vary based on factors such as, but not limited to, individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions.

Location: In this US-based position your location will be remote.

Travel: You can also expect up to approximately 10% travel, so be sure you have a valid driver’s license and automobile insurance and a clean driving record for at least the preceding 39 months.

Benefits: Imagine Learning provides a comprehensive benefits program to eligible employees, including:

• Multiple health, dental, and vision plans, including medical plans with zero employee premiums
• 401k plan with a company match
• 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
• Paid Time Off
• Comprehensive maternity and fertility/family building benefits
• Paid bonding leave when a new child joins your family
• Access to on-demand mental health resources
• Life and short and long-term disability insurance
• Pre-tax savings plans
• Paid volunteer time off
• A wide variety of professional development programs, including tuition reimbursement
• Work from home opportunities that foster work/life balance

Envision Your Experience.

In this role you’ll have the opportunity to:

• Build the strategy and drive the execution of product launches and partnerships.
• Craft and execute market analysis and comprehensive marketing plans.
• Create digital marketing campaigns to drive awareness and demand.
• Partner with Corporate Marketing team to execute campaigns designed to create measurable pipeline impact and support the execution of effective lead generation programs.
• Deliver comprehensive Competitive Analysis to help inform and shape the product positioning and effectively differentiate the product in the market.
• Work closely with Field Enablement team to train and support the sales teams to articulate product positioning and advantages.
• Work closely with Market Research team to understand customer needs and competitive landscape and test all positioning and messaging.
• Serve as an internal business partner to all key constituents, especially Sales, Corporate Marketing and Product Management.
• Collaborate with all key cross-functional teams, including Product Management, Field Enablement, Digital Marketing, Curriculum Experts, Sales and Success Teams, and Event Marketing.
• Other duties as required.

Share Your Expertise.

Experience, education, and qualifications essential for success in this role, include:

• Bachelor’s degree in related field and at least 5 years of Product Marketing experience in EdTech; or an acceptable combination of education and experience.
• Demonstrated success working with Sales Leadership team.
• Knowledge of or ability to quickly develop a deep understanding of the K-12 marketplace and our company’s position within it.
• Strategic marketer with a passion for the customer.
• Outstanding writing and presentation skills, including ability to distill complex issues quickly and summarize key points and implications.
• Strong collaboration skills with an outstanding track record in facilitating alignment across stakeholders and teams.
• Experience with, and desire to work in a fast-moving environment.

At Imagine Learning, we believe our work is strongest when people feel respected, supported, and encouraged to contribute their unique perspectives. We strive to create a welcoming workplace where employees can learn from one another, grow together, and build educational experiences that reflect the world of our learners.

Imagine Learning is an Equal Opportunity Employer committed to providing equal employment and advancement opportunities to qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, sex (including pregnancy, childbirth, lactation, or related medical conditions), gender identity or expression, transgender status (including whether or not you are transitioning or have transitioned), sexual orientation, marital status, religion (including religion dress and grooming practices), age 40 and over, physical or mental disability, medical condition, genetic information (including results of genetic testing and characteristics), veteran and/or military status, or service in the military, and any other basis or status protected under applicable federal, state, or local laws. 

To all recruitment agencies: Imagine Learning does not accept agency resumes. Please do not submit candidates for consideration via our online application system, to Imagine Learning employees, or to any other organization location. Imagine Learning is not responsible for any fees related to unsolicited resumes.