You Won’t Just “Manage Social.”

You’ll help shape the voice of one of the fastest-growing brands in the preparedness and firearms industry.

At AmmoSquared, social media isn’t an afterthought. It’s one of the primary ways we educate, connect, entertain, and build trust with our community.

We’re looking for someone who understands the 2A culture, moves fast, thinks creatively, and knows how to turn content into momentum.

This role is for someone who loves content, understands storytelling, and gets excited about building a brand people genuinely care about.

If you’re the kind of person who constantly notices what works online, rewatches great hooks, saves smart marketing ideas, and naturally thinks “this would make a killer reel” — keep reading.

What Your First 90 Days Will Look Like

First 30 Days — Learn the Brand + Find the Rhythm

You’ll immerse yourself in the AmmoSquared ecosystem:

• Learn our brand voice, audience, and culture

• Understand the preparedness and 2A community

• Get familiar with our content pipeline, campaigns, and product ecosystem

• Begin publishing and managing daily social content

• Work closely with our Content Producers and Marketing team

• Start identifying what content resonates most with our audience

You won’t be thrown into chaos alone. We want you learning, experimenting, and contributing quickly.

Days 30–60 — Start Owning the Channels

By this point, you’ll begin taking ownership of our social presence:

• Publishing daily content across Instagram, Facebook, YouTube, X, and emerging platforms

• Turning long-form videos, podcasts, and blog content into platform-native clips and posts

• Engaging directly with our audience through comments, DMs, and community conversations

• Supporting launches, promotions, events, and partnerships through social storytelling

• Helping identify trends, creator opportunities, and content angles worth testing

This is where your creative instincts start to matter.

Days 60–90 — Build Momentum

By the end of your first 90 days, you’ll be actively helping shape how AmmoSquared shows up online.

You’ll:

• Have a strong understanding of what content performs

• Contribute ideas proactively instead of waiting for assignments

• Help amplify events, partnerships, and campaigns in real time

• Collaborate with creators and influencers in the preparedness space

• Help social become a growth engine — not just a posting schedule

We’re not looking for someone to “maintain accounts.”
We’re looking for someone who wants to help build a category-defining brand.

What Day-to-Day Life Looks Like

No two days are exactly the same here, but your week will likely include:

• Editing short-form videos and social clips

• Writing captions and scheduling content

• Brainstorming content ideas with the creative team

• Capturing behind-the-scenes moments at events or in-office

• Jumping on trends that actually fit the brand

• Collaborating with marketing, content, and customer success

• Monitoring performance and adjusting strategy quickly

• Engaging with our audience and community online

• Helping turn “good content” into content people actually share

Some days are strategic.
Some days are fast-moving.
Some days are pure execution.

You need to enjoy all three.

Who Thrives In This Role

You’ll probably do well here if:

• You naturally live on the internet and understand social culture

• You know the difference between content that looks good and content that performs

• You move quickly without needing constant direction

• You’re creative, but also organized

• You can take feedback without ego

• You genuinely enjoy building brands and communities

• You care about details — hooks, captions, pacing, thumbnails, timing

• You’re excited by growth, momentum, and experimentation

Bonus Points If You…

• Have experience in the firearms, hunting, outdoor, or preparedness space

• Understand the mindset of responsible gun owners and prepared citizens

• Have worked with influencers or creator partnerships

• Can edit short-form video in CapCut, Premiere, or DaVinci Resolve

• Have experience growing social accounts through organic content

• Understand YouTube, Instagram Reels, and short-form storytelling deeply

Required

• Strong understanding of Instagram, YouTube, Facebook, and other emerging platforms[3 - 5 years]

• Familiarity with analytics tools and performance tracking[3 - 5 years]

• Ability to write clear, engaging captions[3 - 5 years]

• Experience with short-form video (Reels, Shorts, TikTok-style content)[3 - 5 years]

• Social Media Management [3 - 5 years]

Nice To Have

• Podcasting production experience a plus[3 - 5 years]

• Competitive salary + benefits

• Health, dental, vision, and 401(k)

• 100% premium coverage for dependents

• Firearms training and industry perks

• Stock option opportunities

• A fast-growing company where your work actually matters

• A team that values ownership, creativity, and initiative

• The chance to help build a meaningful brand in the firearms industry

Culture is very important to us.

https://ammosquared.com/our-values?