{"@context":"http://schema.org","@type":"JobPosting","baseSalary":{"@type":"MonetaryAmount","currency":"USD"},"datePosted":"2025-12-06T08:25:07.414Z","description":"

We’re looking for a Head of Growth & Retention to own subscriber acquisition, conversion optimization, and retention across every channel. You’ll oversee the full funnel — from paid ads and partnerships to newsletter conversion rates, social media strategy, and churn reduction.

This is both a strategic and hands-on role. You’ll test, analyze, and optimize every step of the user journey to scale our audience and grow revenue sustainably.

","employmentType":"full-time","hiringOrganization":{"@type":"Organization","logo":"https://assets.redballoon.work/images/logo-red-balloon-red-and-white.png","name":"Upward News"},"identifier":14927,"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressCountry":"US","name":"Posting Address"}},"jobLocationType":"TELECOMMUTE","applicantLocationRequirements":{"@type":"Country","name":"USA"},"qualifications":"

4+ years in growth, lifecycle, or performance marketing — ideally in media, newsletters, or subscriptions.
Deep experience with paid acquisition (Meta, Google, native, etc.) and conversion optimization.
Strong understanding of email marketing, funnels, and behavioral analytics (Stripe, Beehiiv, GA, etc.).
Proven track record increasing paid conversions and reducing churn.
Analytical, curious, and relentless about testing and improving.
Aligned with Upward News’s mission and audience.
Experience with political media or cause-based marketing

","responsibilities":"

Scale Paid Acquisition:
Plan, test, and optimize paid campaigns (Meta, Google, X, etc.) to grow free and paid subscribers.
Manage partnerships, list swaps, and cross-promotions with other aligned newsletters and organizations.
Optimize Conversion Funnels:
Improve upgrade rates across newsletters, landing pages, and social media channels.
Run A/B tests on headlines, CTAs, pricing, and copy to increase conversions.
Social Media Strategy:
Develop content and ad strategies that convert followers into paid members.
Collaborate with our creative and editorial teams to ensure consistent messaging and results.
Retention & Lifecycle Marketing:
Analyze churn, engagement, and satisfaction data.
Design lifecycle campaigns (email, upsells, reactivation) to retain paying subscribers.
Data & Experimentation:
Build dashboards, track KPIs, and run continuous experiments to improve performance.
Translate insights into actionable growth and retention playbooks.
Content Feedback Loop:
Work with editorial to identify which stories drive conversions and improve audience satisfaction.

","title":"Head of Growth & Retention","url":"https://www.redballoon.work/posting/14927?job_board=Google"}

Head of Growth & Retention

Upward News

Job Summary