Marketing ManagerKaspar Companies

Job Summary

Bedrock Truck Beds, a subsidiary of Kaspar Companies, looking for someone with 5-10 years of experience as a Marketing Manager, well-versed in Budget Management, Campaign Management, and Content Creation. The ideal candidate should also have some experience with CRM, strong leadership skills, and a solid understanding of Marketing Analytics. Your strengths in these areas will be instrumental in driving our marketing initiatives forward.

  • Be a visionary and strategist in designing and coordinating marketing activities and items to promote companies’ brands, products, and services nationwide
  • Constantly strive to continue building the size and loyalty of Bedrock’s advocacy groups
  • Direct, inform, and train other departmental employees on marketing aspects of the company
  • Develop and effectively distribute industry related content to dealers, distributors, dealerships, industry professionals, and end consumers nationwide
  • Use all social media channels and online resources to enhance marketing strategies
  • Maintain good relationships and delegate effectively to all outsourced resources
  • Manage media buys, publications, web developers, promotional items, apparel, online contests, sponsorships, trade shows, literature, product database, email newsletters, blogs, new product releases, special projects
  • Identify, develop and support relationships with strategic influencers to promote the brand.
  • Determine ways to measure results of marketing initiatives
  • Participate in special events, sales meetings, promotional activities, and tradeshows
  • Prepare reports of marketing activities and other reports as assigned
  • Assist with annual budget development and management
  • Travel up to 50% required
  • All other duties assigned by management
  • Budget Management
  • 5 - 10 years
  • Campaign Management
  • 5 - 10 years
  • Content Creation
  • 5 - 10 years
  • CRM
  • 1 - 5 years
  • Leadership
  • 3 - 10 years
  • Marketing Analytics
  • 5 - 10 years
About Us

Bedrock is the “Dealer’s Manufacturer”. We strive for continuous improvement through open communication with our Dealer Partners. Whether it’s reducing stocking requirements through our revolutionary adjustable headache rack system, 3-year 36K mile warranty, ease of installation bolt-on kits, or our newly patented automotive aftermarket product dubbed QUAD, the only truck bed of its kind being comprised of 4 main components that are palletized and shipped as a single unit, Bedrock strives to design solutions for our partners. Our designs provide dealers with the ability to have reduced inventory and still meet every customer's needs.

Through the five generations, our family has been in the manufacturing business, we've consistently delivered the highest quality product in our respective industries. Not a single detail was overlooked in designing a truck bed that would meet and exceed the expectations of the industry’s most critical consumer: the Texas rancher. We're not just talk—backed with a 3-year, 36,000-mile comprehensive warranty, BEDROCK symbolizes American quality, Texas pride, and the integrity of a small-town legacy. After a hard day’s work, you can tip your hat to the dependability and durability of your BEDROCK Truck Bed.


  • Creativity, problem solving, out of the box thinker, decision making, and analytical skills required
  • Lean background is helpful with the ability to implement lean process and utilize lean tools in the day-to-day marketing activities
  • Strong math and communication skills required
  • Advanced computer, office and graphics software programs, internet, and email skills required
  • Have a solid understanding of all available social media channels available and search engine optimization strategies
  • Must possess current and valid driving record with clear history for the past three years

  • A minimum of a bachelor’s degree in related field or justifiable comparable experience
  • Five years marketing experience
  • Knowledge of the fleet upfitting business is helpful.
  • Knowledge and experience regarding the wholesale and retail environment helpful
  • Financial acumen to measure return on investment and help create and manage the department’s budget
Work Environment
  • On-site: Shiner, TX
  • Typically inside a climate-controlled office and is required to occasionally move from office to manufacturing areas and outdoors to perform duties
  • Occasional exposure to manufacturing environment or service bays where the use and wear of proper protective equipment (PPE) such as safety glasses or side shields on glasses and closed toe shoes are mandatory
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