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Job Summary

The Marketing Specialist is responsible for developing and executing marketing initiatives that strengthen brand awareness, promote company products and services, and drive customer engagement across multiple business divisions.

This position combines marketing strategy and execution with strong graphic design capabilities. The ideal candidate is a creative, detail-oriented marketing professional who can develop compelling content, manage digital marketing activities, and produce high-quality visual materials that support business objectives.

The successful candidate understands how to tailor marketing messages to diverse audiences, including students, parents, school administrators, yearbook advisors, coaches, and school staff. This individual will collaborate with multiple departments while independently managing projects from concept through completion.

Essential Duties/Responsibilities

Marketing & Campaign Development

Assist in planning, developing, and executing marketing campaigns to promote company products, services, and brand awareness.
Develop audience-focused marketing messages and promotional strategies for different customer groups.
Create and manage email marketing campaigns, social media content, digital promotions, and other customer communications.
Collaborate with sales, operations, photography, and leadership teams to identify marketing opportunities and support business objectives.
Evaluate marketing effectiveness and recommend improvements to customer engagement and campaign performance.

Graphic Design & Brand Development

Design and produce professional print and digital marketing materials, including brochures, flyers, sales collateral, advertisements, order forms, email graphics, social media content, packaging, and trade show materials.
Maintain brand consistency across company divisions and customer-facing communications.
Develop visual content using photography, video, illustration, and graphic design.
Maintain company artwork libraries, brand assets, school logos, and creative templates.

Digital Marketing & Website Management

Create, update, and maintain website content, landing pages, and promotional materials.
Apply SEO best practices to improve website visibility and engagement.
Support Google Ads and other digital advertising campaigns through creative development, content updates, and performance monitoring.
Monitor website and campaign analytics and identify opportunities for improvement.

Content Creation & Project Management

Develop engaging marketing content, including website copy, blogs, social media posts, email campaigns, promotional graphics, and short-form videos.
Manage multiple projects simultaneously, establishing priorities, tracking progress, and meeting deadlines.
Work independently while coordinating with internal departments to ensure timely completion of marketing projects.
Support in-house printing needs and accommodate seasonal business demands when necessary.

Required Skills & Qualifications

3–5 years of professional experience in marketing, digital marketing, graphic design, or a related field.
Advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
Strong understanding of marketing principles, branding, and audience-focused communication.
Experience developing marketing materials for both print and digital platforms.
Experience managing website content and familiarity with SEO best practices.
Working knowledge of social media marketing, email marketing, and digital advertising platforms, including Google Ads.
Strong writing, editing, and visual communication skills.
Excellent organizational, project management, and time management abilities.
Ability to work independently, manage competing priorities, and meet deadlines in a fast-paced environment.
A portfolio demonstrating graphic design capabilities and marketing-related work is required.

Preferred Qualifications

Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or a related field.
Experience with WordPress, Shopify, or other content management systems.
Familiarity with Google Analytics and email marketing platforms.
Photography, video editing, motion graphics, or animation experience.
Experience in photography, education, yearbook, printing, or related industries.

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Job Summary

The Yearbook Customer Support team member provides front-line support to Yearbook Advisors, parents, and other customers throughout the busy yearbook season. This role is responsible for answering technical and account questions, helping customers locate yearbook orders, providing dedication ad support, responding to parent inquiries, and fielding incoming phone calls for the Yearbook Manager. The position requires excellent communication, problem solving, organization, patience, and the ability to provide a positive customer experience in a fast-paced environment.

Essential Duties/Responsibilities

Provide prompt and professional customer support to Yearbook Advisors, parents, and other customers by phone, email, and other approved communication channels.
Answer advisor questions regarding yearbook software, account access, ordering, common technical issues, and general yearbook processes.
Walk customers through troubleshooting steps and clearly explain solutions in an easy-to-understand manner.
Assist customers with locating yearbook orders, confirming available order information, and identifying next steps when an order requires further research or escalation.
Provide support for dedication ads, including common purchasing, submission, account, and content-related questions.
Respond to parent inquiries regarding yearbook purchases, order status, deadlines, ad submissions, and other general questions within the scope of the department.
Answer incoming customer calls, provide assistance within the scope of the position, and direct inquiries to the appropriate department or team member when necessary. Document caller information, reason for contact, and requested follow-up when an issue cannot be resolved during the initial interaction.
Document and track unresolved customer inquiries using designated customer management systems, including the nature of the issue, actions taken, required follow-up, and resolution status. Update records as progress is made and escalate unresolved matters according to established department procedures.

Other Duties

Follow established customer service standards when responding to inquiries, including providing accurate information, communicating next steps, and completing required follow-up within departmental guidelines.
Assist the Yearbook Manager with projects, administrative tasks, production needs, and other duties as assigned.
Assist with yearbook workshops, marketing material preparation, proofing, printing, packaging, administrative projects, and other seasonal department needs as assigned.
Maintain accurate notes and customer information in applicable systems and follow department procedures for documenting interactions.
Coordinate with Design Support, sales, production, and the Yearbook Manager to resolve customer issues and keep communication consistent

Required Skills/Abilities:

Communicate accurate information clearly and courteously through phone, email, and written correspondence while following established customer service procedures.
Respond to customer concerns calmly, identify the issue, explain available solutions, and follow established escalation procedures when necessary.
Identify common customer issues, gather relevant information, follow established troubleshooting procedures, and communicate appropriate resolutions or next steps.
Maintain accurate customer records, document unresolved issues, complete assigned follow-up tasks, and meet established departmental deadlines.
Learn multiple software systems and move efficiently between customer records, orders, email, and phone support.
Organize and prioritize incoming customer inquiries based on urgency, established response expectations, and departmental procedures.
Ability to work independently and as part of a collaborative, deadline-driven team.

Education and Experience:

High school diploma, GED, or equivalent required.
Previous customer service, help desk, call center, administrative support, or client care experience strongly preferred.
Working knowledge of Microsoft Office or equivalent productivity applications required.
Previous yearbook, school photography, publishing, or education-related experience is a plus.

 Physical requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform essential functions of this job. Reasonable accommodation may be made to enable individuals with a disability to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk, sit and requires sufficient hand, arm and finger dexterity to operate office machines and equipment. Requires mild physical work; some lifting, pushing, or pull of objects over 20 lbs. Requires visual acuity to read words and numbers and speaking and hearing ability sufficient to communicate in person and over the phone.

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School Portraits by Adams Photography

Current Open Positions