Ben Greenfield Life is a creative, dynamic and entertaining educational experience for people who want teaching, content and media that empowers them to live an adventurous, joyful and fulfilling life. BGL is a portal of discovery for those who, like Ben Greenfield, desire to live life to the fullest; experience deep meaning, purpose, happiness, fulfillment and connection; explore and enjoy every nook and cranny of God’s great creation; get connected to and learn to use the most cutting-edge time and trench-proven strategies to better their lives; and discover how to achieve full optimization of mind, body and spirit, all with boundless energy that equips them to go and conquer every mountain they’ve been called to climb, along with a supportive community of fellow lovers of life who have a deep desire to make maximum impact while loving others fully and savoring every step of the journey with passionate authenticity and energetic curiosity. By discovering and following BGL’s content and teaching, people will be fully educated, equipped and inspired to maximally live their life’s purpose with full vitality.

Mission Statement

We passionately empower people to live a bold, purpose-filled and adventurous life infused with health, hope, happiness and love.

Core Focus

To teach and inspire the world to fully experience and joyfully savor all of God’s creation.

Our Guiding Principles

Purpose

• We seek to provide value to each other, our community, and our world.
• We are seeking to make a positive impact in the world.
• We are passionate to pursue our purpose(s) in life.
• We know our purpose within the company and how each role is vital to fulfilling the BG-Life mission and vision.

Growth

• We are focused and intentional on growing personally and professionally.
• We remain introspective by examining ourselves daily in order to become our best selves.
• We support one another in our individual growth and development plans.
• We strive for excellence and we are always improving.
• We pursue the growth of our company by providing value-added services, increasing revenue, and expanding our impact in the world.

Adventure

• We remain curious about life and open to exploring it.
• We are bold and courageous in our own unique ways.
• We explore different ways to add adventure to our life and work. (climbing a mountain or painting a picture to taking on a new task or leading a project).

Authenticity

• We respect each other’s right to be our own unique selves.
• We expect the highest levels of integrity from ourselves and each other.
• We are radically honest in all ways, in all things, and with all people.
• We are introspective with ourselves and transparent with others.
• We develop trust through transparency and accountability.
• We are human, we make mistakes, we forgive, and we seek to improve.

Joy

• Expressing gratitude brings us joy that we can share with each other, our tribe, and all of those around us.
• We celebrate in fun and creative ways the accomplishments of ourselves, each other, our tribe, and our company.
• We savor life by celebration, parties, laughter, drinking and eating with others, and exploring and savoring God’s creation.

Love

• We are willing to sacrifice and go the extra mile to help our team and our tribe.
• We are good stewards of our spirit, mind, and body. We know that caring for ourselves is the first step towards being able to care for others.
• We embrace service to others by providing excellent customer service, and volunteering in our community and abroad.
• We embrace faith and our own internal belief systems to guide how we demonstrate love to ourselves and others.

10-Year Target:

(Go BHAG! our big, hairy, audacious goals) 

Externally – Touch 200 million lives through podcast downloads, unique website views, social media, coaching services, mastercourses and book sales.

Internally – $1mil in corporate giving and 10,000 volunteer hours served by our team and partners.