Manager of Direct Marketing - Young America’s Foundation - Reston, VATalent Market

Manager of Direct Marketing Young America’s FoundationReston, VAhttps://talentmarket.org/job-opening/manager-of-direct-marketing/About the OrganizationYoung America’s Foundation (YAF) is committed to ensuring that increasing numbers of young Americans understand and are inspired by the ideas of individual freedom, a strong national defense, free enterprise, and traditional values.About the RoleYoung America’s Foundation seeks an experienced, strategic, and results-driven Manager of Direct Marketing to lead and execute YAF’s direct mail and donor-focused copywriting efforts. This individual will play a critical role in advancing YAF’s fundraising, donor engagement, and mission-driven communications through compelling written content. The ideal candidate is a seasoned writer with a proven track record in direct response fundraising, strong project management skills, and a deep understanding of conservative principles. The ideal candidate is also familiar with Young America’s Foundation’s mission and history.This role requires both strategic leadership and hands-on execution—developing persuasive copy, overseeing mail strategy and cadence, and collaborating across departments to ensure messaging is philosophically aligned, effective, and mission-focused.This is an in-office position based at YAF’s National Headquarters in Reston, Virginia. The Manager of Direct Marketing will report to YAF’s Chief Operating Officer. Key ResponsibilitiesLead the strategy, planning, and execution of YAF’s direct mail program, including acquisition, cultivation, renewal, and special appealsWrite, edit, and oversee high-impact fundraising copy for direct mail, email, donor communications, and related development materialsDevelop compelling messages that clearly convey YAF’s mission, programs, victories, and funding needs to supportersCollaborate closely with YAF’s Digital Marketing amp; Communications, Development, and Supporter Records teams to ensure consistent messaging and integrated fundraising campaigns across YAF’s digital, email, and direct mail effortsManage direct mail schedules, production timelines, and coordination with internal teams and external vendorsInterpret performance data and donor analytics to refine messaging, improve response rates, and optimize fundraising resultsMaintain YAF’s brand, voice, and tone across all donor-facing materialsReview and approve copy created by external agencies, distributing to appropriate staff for edits and collaborationWork with leadership to craft messaging for major initiatives, capital projects, and high-profile campaignsEnsure accuracy, clarity, and compliance in all written materialsStay current on best practices in direct mail fundraising, donor engagement, conservative messaging, and emerging AI tools relevant to fundraising communicationsDraft regular reports on YAF’s direct mail program for YAF’s senior leadership and boardOther duties as assignedQualificationsDeep commitment to Young America’s Foundation’s mission, values, and principles3-6+ years of experience in direct mail fundraising, copywriting, or donor communicationsExceptional writing, editing, and storytelling skills with strong attention to detailProven ability to write persuasive, donor-centered copy that drives resultsStrong organizational and project management skills with the ability to manage multiple deadlinesExperience working with outside vendors, printers, and mail houses preferredAbility to collaborate effectively across departments and with senior leadershipSelf-starter with a proactive, flexible, and solutions-oriented approachExcellent judgment and discretion in handling sensitive donor informationCommitment to compliance with YAF policies and procedures as outlined in the YAF Staff ManualThis is representative of the expectations of the position described. Additional duties, reporting relationships, and/or position criteria may be assigned. Young America’s Foundation reserves the right to revise this job description at any time.To ApplyQualified candidates should submit the following application materials (in order) in one PDF document:Cover letter including:An introductory paragraph(s) describing three distinct reasons you are drawn to the YAF mission and how you came to those beliefsCompensation requirementsThree references, including their names, emails, and their relationship to youResumeApplications should be submitted to Talent Market via this link: talentmarket.org/apply-for-your-dream-job/.Questions can be directed to Katy Gambella, Director of Outreach at Talent Market, who is managing the search process: katy@talentmarket.org.There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled.While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.Talent Market is a nonprofit dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide consulting and recruiting services at no cost to 501(c)3 nonprofit organizations that clearly and directly focus on advancing the principles of economic freedom, free enterprise, free trade, free speech, property rights, rule of law, and limited regulation.