RedBalloon

Digital Fundraising CoordinatorEberle Communications Group, Inc.

  • Not-remote
  • Full-time
  • $70M - $85M/yr
  • Salary
  • McLean, VA
Job Summary
This is an exciting opportunity to manage the digital fundraising campaigns for non-profits in the conservative political, troop support, historical sights, and animal sanctuary sectors. Eberle Communications Group is seeking a highly organized, detail-oriented Digital Fundraising Coordinator to help coordinate digital fundraising campaigns for multiple nonprofit clients. This position will support the planning, production, scheduling, deployment, quality control, tracking, and reporting of fundraising e-mails and text messages for approximately seven to ten nonprofit organizations.The Digital Fundraising Coordinator will work closely with Account Executives, Copywriters, production staff, data/list teams, designers, digital vendors, and client contacts to ensure that e-mail and text campaigns are accurate, timely, donor-focused, and coordinated with each client’s direct mail fundraising program.This is an execution-focused role for someone who can manage many moving parts, meet deadlines, proof details carefully, and help turn strategy and copy into successful digital fundraising campaigns.Key Responsibilities· Maintain digital fundraising calendars and production timelines for assigned clients and coordinate deadlines for e-mail and text deployments with direct mail campaigns.· Route proofs, gather approvals, communicate status, and keep team members on schedule.· Prepare audience segments and suppression files.· Set up, proof, test, and schedule messages in the e-mail or text platform, including personalization, merge fields, subject lines, preheaders, links, tracking codes, and donation pages.· Monitor campaign deployment and troubleshoot delivery, formatting, link, tracking, or donation form issues.· Track campaign performance and prepare reports on core metrics, including delivery, opens, clicks, conversions, revenue, gifts, average gift, unsubscribes, bounces, text opt-outs, acquisition/reactivation, and net revenue.· Coordinate A/B tests, document results, recommend practical improvements,· Maintain and organize digital fundraising templates, reusable assets, campaign folders, and standard operating procedures.· Other duties as assigned by the head of the Digital Fundraising divisionSuccess Measures· Campaigns are launched accurately, on time, and in coordination with direct mail schedules.· Assigned clients have clear, current digital fundraising calendars.· Internal teams receive timely proofs, status updates, and reports.· E-mail and text campaigns are properly tested before deployment.· Lists, suppressions, personalization, links, and tracking codes are accurate.· Campaign results are documented and used to improve future fundraising.· Fundraising campaign results show measurable improvement in donor acquisition, reactivation and upgrades rates over time.· The person in this role becomes a dependable traffic manager for digital direct-response fundraising across multiple client accounts.
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