Social Media CoordinatorAbeka Services

We're looking for someone with 1-5 years of experience to be the Social Media Coordinator for Abeka. Supporting the planning, creation, and execution of social media content for Abeka's school and homeschool audiences, with a strong emphasis on Instagram, YouTube, and video-based platforms. This role is responsible for producing engaging, platform-specific content that communicates the value of the Abeka curriculum, supports customer understanding, and increases audience engagement. Responsibilities include developing short-form and long-form video content, supporting campaign messaging across social platforms, and ensuring that Abeka's voice remains clear, consistent, and relevant to both school administrators and homeschool families. This role will contribute to increased brand awareness, audience growth, and engagement through consistent and strategic social media execution.

Social Media Content Planning and Execution

Develop, coordinate, and execute social media content aligned with marketing campaigns, seasonal priorities, and business objectives. Focus on Instagram and YouTube as primary platforms, ensuring content is scheduled, published, and optimized consistently. Support both school and homeschool messaging needs through coordinated content calendars that reflect current marketing initiatives, promotions, and educational resources.

Video and Short-Form Content Production (Reels/YouTube)

Create and produce engaging video content including Instagram Reels, YouTube videos, and other short-form formats. Develop content that demonstrates curriculum usage, answers common questions, highlights product features, and supports customer understanding. Collaborate with internal teams to plan video concepts, script content, and ensure video assets align with brand voice and marketing priorities.

Audience Engagement and Platform Management

Monitor and respond to audience engagement across social media platforms, including comments, messages, and interactions. Support the development of a consistent and positive brand presence by engaging with both school and homeschool audiences. Track engagement trends and identify opportunities to improve content performance, audience connection, and community growth.

Performance Tracking and Content Optimization

Track and report on key social media performance metrics including reach, engagement, video views, follower growth, and content performance. Identify high-performing content types and recommend improvements to future posts, video formats, and messaging. Collaborate with the marketing team to ensure social media efforts support broader campaign goals and contribute to audience growth and engagement.

Bachelor's degree in Marketing, Communications, Public Relations, or related field Demonstrated ability to manage multiple projects simultaneously while meeting tight deadlines Strong attention to detail with excellent written and verbal communication abilities

Abeka produces education resources for Christian schools and homeschools around the world. They provide comprehensive and biblically based curriculum, textbooks, teaching aids, academic support, and more for pre‑school–Grade 12.