johnnie-O is a branded lifestyle apparel company, founded in 2005 in Santa Monica, CA, that embodies living your best life. Its blend of Southern California lifestyle coupled with a hint of East Coast tradition and Midwest grit creates a truly distinct point of view within the lifestyle apparel industry. johnnie-O is a unique lifestyle apparel brand providing classic, casual pieces for men and boys. The brand fills a niche in the apparel marketplace between the traditional East Coast “preppy” brands and West Coast “surf” brands. The johnnie-O brand is both a personality and an experience that can be described as fun, fresh, tongue-in-cheek, accessible, active and family-oriented.