<p>The Marketing Generalist reports to the Sales and Marketing Vice President. Collaboration and expertise in the areas of creating, planning, and executing marketing strategy, monthly, quarterly, and annual plans for our three businesses (Hotze Health &amp; Wellness Center, Physicians Preference Vitamins and Physicians Preference International Pharmacy). This position serves both internal and external customers for all marketing communications and tactics. In addition to strategy and planning, the Marketing Generalist is accountable to monitor market trends and measure results of both traditional and digital tactics. This is a hands-on position which requires extensive experience in executing traditional and digital / social media marketing tactics via various platforms. Direct accountability to execute includes but is not limited to, designing, and creating marketing tactics/materials (email, text, flyers, posters, brochures, event invites, postcards, etc.), advertisement/content (magazine, radio, and social media - both video and static image ads), educational and promotional events (on-site and virtual, i.e., Facebook Live and/or Premier), webinars, podcasts, conferences, etc. This individual will collaborate with all members of the marketing and sales team, related department heads, and vendors/agencies to strengthen and promote the image, position, and message of assigned services and departments. The main goal of this position is to drive creative marketing and respective analysis to garner quality leads to drive new guests to our Hotze Health &amp; Wellness Center, Vitamin Store, and Pharmacy, enabling each business to achieve and/or exceed their respective targets and goals.</p>

Marketing Generalist

Hotze Health & Wellness Center
Katy, TX

Job Summary

Additional Details

Marketing Generalist

Hotze Health & Wellness CenterKaty, TX

Job Summary

Additional Details

Hotze Health & Wellness Center
Katy, TX