Marketing DirectorGrabAGun
We are seeking a highly skilled and results-driven Marketing Director to lead and scale our multichannel marketing strategy. This individual will be responsible for managing email and SMS campaigns, social media presence, paid advertising, affiliate partnerships, and website merchandising initiatives. The ideal candidate blends creative vision with data fluency, and will work closely with both the Management and Buying teams to ensure our marketing efforts align with top-performing and strategic product lines.
Experience in eCommerce and a working knowledge of the firearms industry is a major plus.
Design integrated marketing campaigns across email, SMS, social media, and paid ads
Grow affiliate programs to increase traffic and revenue
Align marketing with product launches, inventory cycles, and buyer insights
Manage Google Ads campaigns with focus on ROAS, CPA, and CTR, track and analyze performance data, and implement testing strategies
Execute email and SMS strategies using automation platforms
Manage social media content on key platforms, and ensure brand voice and creative alignment
Coordinate with the Buying team to support website merchandising updates and promote relevant, high-margin products
Oversee graphic design assets for brand alignment
Coordinate with Executive management on quarterly goals, reporting, and strategy
Proven success managing multi-channel marketing campaigns (email, SMS, paid ads, affiliate, social)
Proficiency with digital ad platforms, especially Google Ads (Search, Display, Shopping), and familiarity with performance metrics
Hands-on experience with marketing automation and segmentation tools
Familiarity with affiliate platforms and relationship management tools
Strong understanding of design principles and ability to guide graphic development
Working knowledge of HTML for website merchandising and content updates
- Marketing•5+ years
- Leadership at eCommerce organization•3+ years
- OR at retail-focused organization•3+ years
- Multi-channel marketing campaigns•1+ years
- Digital ad platforms•1+ years
- Performance metrics•1+ years
- Marketing automation and segmentation tools•1+ years
- Affiliate platforms•1+ years
- Relationship management tools•1+ years
- Design principles•1+ years
- HTML•1+ years
- Experience in or familiarity with firearms, outdoor sporting goods, or regulated industries
- Understanding of marketing within a public company or SEC-regulated environment
We no longer shop as we used to, and the retail firearms market needed a change. We believe people should be able to use their computers, phones, and tablets to shop for firearms the same way they purchase everything else. As experts in technology and fellow firearm enthusiasts, we believe we’re the right people for the job.
Competitive annual salary
Benefits
