Media Relations SpecialistProActive Strategies
We're looking for a freelance professional with 4+ years of experience as a Media Relations Specialist who excels in communications and project analysis - on a project retainer fee basis. The ideal candidate will have strong relationships with local and statewide media outlets and be able to develop effective media strategies. This role requires a strategic thinker who can analyze project performance and collaborate effectively with our team.
The successful candidate will have a proven track record of successful earned media campaigns in the Houston market and a rolodex of Houston-based and statewide media contacts.
Develop and implement comprehensive media relations strategies to increase brand visibility and positive coverage
Analyze project performance metrics and provide data-driven recommendations for optimization
Collaborate with clients to understand their needs and translate them into effective media outreach plans
Extensive experience in Public Relations, Communications, Journalism, or related field in the Houston market
Demonstrated ability to build and maintain relationships with media contacts
Excellent communication skills
- Project Analysis•3 - 5 years
- Team Collaboration•4 - 5 years
- Communications•4 - 5 years
- Crisis Communications•4 - 8 years
- Litigation Communications•2 - 5 years
- Data-driven Analysis•1 - 5 years
- Interpersonal Skills•3 - 7 years
ProActive Strategies is a strategic communications firm specializing in public relations, brand management, crisis communications, litigation communications, and image consulting. Our team works as an extension of our clients' business operations, providing leadership and results. We offer a wide range of capabilities tailored to fulfill our clients' bottom-line objectives. Our services include public relations, messaging, digital media, branding, and political consulting.
