Digital Marketing Manager (DTC, CPG)Coulson Capital

Job Summary

We're looking for someone with 3+ years of experience as a Digital Marketing Manager with a proven track record in DTC marketing services.

Responsibilities

Develop and execute comprehensive digital marketing strategies across multiple channels to drive customer acquisition and retention for our DTC business
Analyze marketing performance metrics to optimize campaigns and provide data-driven recommendations for improving ROI
Collaborate with cross-functional teams to ensure consistent brand messaging and positioning in the competitive CPG marketplace

Qualifications

Bachelor's Degree in Marketing or related field with exceptional strategic thinking abilities
Excellent project management skills with ability to prioritize multiple initiatives in a fast-paced environment
Strong leadership capabilities with experience managing marketing teams or agency relationships

Requirements

Fast Moving Consumer Goods•5 - 10 years
Direct to consumer•5 - 10 years
Bachelor’s Degree in Marketing
Demonstrated success in making innovations to grow companies
Marketing experience in B2B and B2C services•5+ years
OR other experiential marketing services at rapidly growing brand
Proven record of positioning companies with competitive marketing
Direct-to-Consumer•5 - 10 years

Nice to Have

Content marketing•4 - 8 years
Digital Marketing•3 - 5 years
Email marketing•5 - 7 years
Google Analytics•1 - 4 years
Marketing analytics•1 - 3 years
Marketing automation•2 - 3 years
SEO•3 years

About Us

Join The Wellness Company, where we empower you to 'Own Your Health Freedom'. Our commitment to wellness is reflected in our best-selling products and a robust membership program. We are dedicated to staying connected with our community, as seen in our Six Million Dollar advertising commitment with Rumble. Our team, including our Chief Medical Board, is always ready to ensure that a medical emergency doesn't disrupt your life. At The Wellness Company, your health is our priority.