Marketing SpecialistFirefly Integrations

We're looking for a marketing specialist who can support the development and execution of data-driven marketing strategies across multiple channels. This role focuses on optimizing campaigns to drive customer acquisition, retention, and engagement. It also involves close collaboration with cross-functional teams to ensure marketing initiatives align with broader business goals and deliver measurable results. The position contributes to a culture of innovation and continuous improvement, helping to create marketing strategies that are both creative and effective. Depending upon the proven skill of the employee, this position has the potential to grow into the Marketing Manager. 

Essential Duties & Responsibilities:

• Develop and implement data-driven marketing strategies 
• Oversee multi-channel campaigns 
• Perform cross-functional collaboration 
• Track performance and create reports 
• Carry out customer insight and market research 
• Support brand management efforts 
• Stay informed on industry trends 
• Manage updates to company websites and tools 
• Report marketing progress to senior leadership 

Job Duties:

• Establish clear metrics and benchmarks for measuring progress and maintaining focus 
• Lead market research efforts, and analyze data to evaluate marketing efforts 
• Collaborate with media organizations and advertising agencies 
• Brainstorm ideas for new campaigns, and produce new ideas to improve brand marketing 
• Coordinate with the sales team and other departments to produce effective strategies 
• Ensure tasks within current campaigns meet deadlines 
• Monitor competitors and analyze activities, strategies, and position to identify opportunities, threats, and areas for differentiation 
• Maintain, update, and apply branding guidelines 
• Track and respond to social media comments/messages/etc. 
• Review designs, website changes, and marketing copy as needed for improvement 
• Design and create website layout/user interface by using standard HTML/CSS/JavaScript practices 
• Integrate data from various back-end services and databases as needed 
• Create and maintain software documentation, and update internal and external PDF forms 
• Maintain e-commerce, marketing, and internal sites 
• Conceptualize original website design ideas that bring simplicity and user friendliness to complex roadblocks 
• Create wireframes, storyboards, user flows, process flows and site maps to communicate interaction and design ideas 
• Coordinate and assist in designing trade show booth

• Strong work ethic, organizational skills, and initiative 
• Ability to follow detailed instructions and solve problems logically 
• Detail-oriented, reliable, and focused on task completion 
• Excellent time management, analytical, and communication skills 
• Ability to work independently and as part of a team 
• Strong understanding of traditional and emerging marketing channels 
• Familiarity with graphic design, web development trends, and social media management 
• Understanding of web application security and best development practices 
• Strong mathematical skills with the ability to perform simple calculations

Our core values serve as the foundation for our company’s culture and how we achieve success. To truly live these values, we must incorporate them into every decision and action, ensuring they guide us in every aspect of the business. 

Integrity – Do What’s Right: We must ensure transparency and honesty in all our interactions, both internally and externally. 

Adaptable – Change-Oriented and Open-Minded: The technology industry is constantly evolving, and we need to remain flexible and embrace change. This means staying open to new ideas, adapting to market shifts, and fostering a culture of continuous learning and growth within the company. 

Committed – Responsible: We need to show unwavering commitment to our Team Members, clients, and partners. By taking responsibility for our actions, meeting deadlines, and delivering on promises, we will build trust and long-term relationships. A committed workforce drives customer satisfaction and company success. 

Excellence – Driven to Be the Best: Excellence should be embedded in everything we do, from product development to customer service.

• Competitive salary of $65k-$75k DOE
• Potential for hybrid after probationary period
• Benefits