Advertising ManagerThe Wellness Company

Job Summary

We are looking for a values-aligned, tenacious Advertising Manager who can leverage both their love for health and wellness and multi-channel advertising expertise to drive our brand’s growth through innovative and effective strategies. We’re a small, fast-growing startup. The Advertising Manager will set the pace and raise the bar for the performance of our agency partners and house accounts.  If driving a company to the next level of success is a challenge that excites you, and you meet or exceed the job responsibilities and qualifications below, we'd love to talk. 

  • Manage 3rd party ad agencies: define their budget, set their prospecting targets, train on content, and monitor performance. 
  • Drive performance for TWC house advertising accounts against budget, leveraging omni-channel strategies for success (e.g. sponsored content, newsletters, social media, live reads, etc) 
  • Define and maintain campaign calendars and track ROAS 
  • Manage a monthly advertising budget 
  • Collaborate with the Director of Marketing to ensure high-quality written, graphic, and video content is delivered against defined schedules of our ad partners. 
  • Work directly with our Sr. Director of Brand Partners to shape messaging to specific content creators, advertisers, and audiences. 
  • Ensure landing page content is high-quality and converts traffic.  
  • Be able and willing to develop and customize content as-needed for ad partners. 
  • Be a team player who is willing to step into other areas of our small business as needed. 
  • Bachelor's degree in business. MBA preferred.  
  • 5+ years work experience in digital marketing and advertising, ideally within the health or beauty industry. 
  • Demonstrable experience leading and managing SEO/SEM, content, email, social media and/or display advertising campaigns. 
  • Budget management experience required. 
  • Experienced in creating compelling sales content e.g. Live read scripts. 
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. 
  • Experience in optimizing landing pages and customer funnels. 
  • Experience with A/B and multivariate experiments. 
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adwords, Omnisend, Recart, Shopify, etc.). 
  • Working knowledge of ad serving tools and PPC campaigns 

  • Digital Marketing5 - 10 years
  • Budget Management3 - 7 years
  • SEO/SEM3 - 7 years
  • Strategic Thinking
  • Collaboration
About Us
Join The Wellness Company, where we empower you to 'Own Your Health Freedom'. Our commitment to wellness is reflected in our best-selling products and a robust membership program. We are dedicated to staying connected with our community, as seen in our Six Million Dollar advertising commitment with Rumble. Our team, including our Chief Medical Board, is always ready to ensure that a medical emergency doesn't disrupt your life. At The Wellness Company, your health is our priority.
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