Advertising ManagerThe Wellness Company

We are looking for a values-aligned, tenacious Advertising Manager who can leverage both their love for health and wellness and multi-channel advertising expertise to drive our brand’s growth through innovative and effective strategies. We’re a small, fast-growing startup. The Advertising Manager will set the pace and raise the bar for the performance of our agency partners and house accounts.  If driving a company to the next level of success is a challenge that excites you, and you meet or exceed the job responsibilities and qualifications below, we'd love to talk. 

• Manage 3rd party ad agencies: define their budget, set their prospecting targets, train on content, and monitor performance. 
• Drive performance for TWC house advertising accounts against budget, leveraging omni-channel strategies for success (e.g. sponsored content, newsletters, social media, live reads, etc) 
• Define and maintain campaign calendars and track ROAS 
• Manage a monthly advertising budget 
• Collaborate with the Director of Marketing to ensure high-quality written, graphic, and video content is delivered against defined schedules of our ad partners. 
• Work directly with our Sr. Director of Brand Partners to shape messaging to specific content creators, advertisers, and audiences. 
• Ensure landing page content is high-quality and converts traffic.  
• Be able and willing to develop and customize content as-needed for ad partners. 
• Be a team player who is willing to step into other areas of our small business as needed. 

• Bachelor's degree in business. MBA preferred.  
• 5+ years work experience in digital marketing and advertising, ideally within the health or beauty industry. 
• Demonstrable experience leading and managing SEO/SEM, content, email, social media and/or display advertising campaigns. 
• Budget management experience required. 
• Experienced in creating compelling sales content e.g. Live read scripts. 
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. 
• Experience in optimizing landing pages and customer funnels. 
• Experience with A/B and multivariate experiments. 
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adwords, Omnisend, Recart, Shopify, etc.). 
• Working knowledge of ad serving tools and PPC campaigns