Ecommerce Manager

Advancing Alternatives | Lancaster, PA, United States

Posted Date 8/04/2022

Create and implement Ecommerce strategy to support overall company’s business strategy.  This includes website development, marketing and product strategy. Recruit and manage team of in-house and/or independent contractors to support the company’s goals through the ecommerce website.

Basic Duties and Responsibilities

  1. Create and refine long term Ecommerce strategy to support the company’s objectives.
  2. Recruit, manage, and communicate with Ecommerce team members. This may include in-house employees as well as the recruiting and management of independent contractors. 
  3. Website Development, Maintenance and Security – Will be responsible for the continued development of the ecommerce site to meet strategic goals. Responsible for ongoing maintenance, updates and security of the website.
  4. Web Marketing – Promote company’s products and services through SEO, SEM, Email Marketing, blog posts and more.
  5. Web Product Strategy – Find suppliers, add products, write detailed product descriptions, update prices and manage product organizational structure.
  6. Management - Represent the Ecommerce Team on the company’s management team. Participate in strategic planning as a valued team member.

Minimum requirements
5-10 years of experience in Ecommerce Management & Web Marketing. Experience in troubleshooting and problem solving.  Competency in WooCommerce, SEO, SEM, Google Analytics, Excel. Basic understanding of the following: HTML, PHP, Databases, FTP.


Abilities required
Ability to learn new skills, solve problems and be self-motivated.  Good communication skills, particularly the ability to communicate desired outcomes to team members. Critical thinking, time management, reading comprehension, adaptability and troubleshooting.

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