Growth Marketing Associate - The FlyoverThe Flyover
We are hiring a Growth Marketing Associate to own the programs that grow and retain our readership across every channel. That spans the landing pages and sign-up flows that bring new readers in, the paid and referral programs that scale acquisition, and the welcome series and winback campaigns that keep readers engaged over time.
This is a hands-on, build-and-test role. You will run experiments, read the results honestly, and roll out the versions that win. It is also a role with real ownership: we trust you to take a project from idea to launch to a clear outcome, and to keep it running, improve it, or deliberately retire it.
You will start by getting hands-on with our existing channels and programs, learning what is already working and where the opportunities are. From there, you will take ownership of your own experiments and campaigns, with room to grow as fast as your results do.
Grow the Audience Across Channels
• Build and optimize the landing pages and sign-up flows that turn visitors into subscribers.
• Run acquisition across organic, paid, and referral channels, and find new ones worth testing.
• Set up and maintain UTM tracking so the performance of every channel and campaign is clear.
Keep Readers Engaged
• Design and run welcome series that get new subscribers off to a strong start.
• Build re-engagement and winback campaigns that bring lapsed readers back and reduce churn.
• Watch engagement across the subscriber lifecycle and act on what the numbers show.
Test, Measure, and Roll Out Winners
• Continuously test variations of creative, subject lines, flows, and pages.
• Read the results, decide what is actually working, and roll out the winning versions.
• Report on performance across the funnel so the whole team can see what is moving.
Own Your Projects End to End
• Take each initiative from initial idea through launch to a clear result.
• Keep what works running and improving.
• Retire what does not on purpose, rather than letting projects quietly stall.
• 0 to 2 years of experience in marketing, growth, email, or a related field (internships, coursework, and personal projects count).
• An eager, self-starting attitude and sharp attention to detail.
• A genuine ownership mindset: you follow through and close the loop on what you start.
• Comfort with numbers and a habit of letting results guide your decisions.
• Curiosity about marketing tools and the ability to pick up ours quickly.
• Clear, concise written communication.
- Experience with paid social advertising (Meta, LinkedIn, X, TikTok, etc.).•1+ years
- Strong written communication skills with the ability to create clear, compelling marketing copy.•1+ years
- Analytical thinking with the ability to interpret data and use results to make decisions.•1+ years
- Basic understanding of digital marketing concepts, including email marketing, customer acquisition, and subscriber engagement.•1+ years
- Experience using Google Analytics (GA4), Looker Studio, or similar analytics tools.•1 - 5 years
- Knowledge of SEO fundamentals.•1 - 5 years
- Basic HTML and CSS for email or landing page edits.•1 - 5 years
The Flyover is one of the fastest-growing newsletter media companies in the country, reaching millions of readers daily across a national edition and a growing slate of state editions. Growing that audience and keeping it engaged is the engine behind everything we do. As we expand into new states, we are investing in the people and programs that bring new readers in and keep them coming back.
